A flagship luxury property doesn’t need more content. It needs the right content. Every frame, every piece of copy, every campaign has to honor the Waldorf standard, and perform in market alongside it. The work has to be both editorial and accountable.
Multi-year partnership now in its third year. Over 1,000 pieces of content produced across the entire brand in various channels. The 2023 Cherry Blossom campaign generated earned coverage in Fortune, Washingtonian, and multiple lifestyle publications, with social content amplified by a Forbes Travel Guide Instagram spotlight and other major accounts producing millions of additional impressions. Scope has since expanded from social-only into full marketing content production, including a Sales & Marketing video now in active use to win luxury sales and convention business.
Next projects.
(2016-25©)
